TAKING INSPIRATION FROM THE SANTONI SETA LEATHER WE CREATED A WINDOW THAT BOTH TOLD THE STORY OF THE LEATHER AND THE BRAND AS A WHOLE..THIS WINDOW MAKES A JOYFUL NOD TOWARDS SANTONI’S SIGNATURE MATERIAL OF SETA.. WE HAVE CREATED CHARACTERS COMBINING THE ICON OF THE CALF SKIN SHAPE WITH THE FORM OF THE HOUSE SHIELD. THIN STEEL IS CUT AND FORMED REFERENCING THE CUTTING AND MAKING PROCESSES OF THE HOUSE - ONE SKIN FOR ONE PAIR OF SHOES.

SLICING AND BENDING THE FORM INTO SHELVES REVEALS BOTH SIDES OF THE MATERIAL; A DISCOVERY OF THE SANTONI ORANGE ON THE REVERSE SIDE. A NOD TO THE ARTISANAL TRADITION OF THE PROCESSES TAKES SHAPE IN THE USE OF CRAFTING TOOLS TO DECORATE THE FACE. THE CHARACTERS CHANGE AS WE ALTERNATE THE PRODUCT DISPLAYED..

INSTORE THE CONCEPT WAS DEVELOPED INTO TABLE TOP DISPLAY USING THE CALF SKIN SILLHOUETTE TO CREATE PAYFUL SHELVES.